For the first time in the history on Belarusian market of gadgets the first place does not belong to the world A-brand.
In July 2015 KENEKSI brand became a leader of consumer demand in mobile phones according to GFK company analytical department. KENEKSI overtook world famous A-brands by the number of sales.
From the third quarter of 2014 KENEKSI shows steady growth. KENEKSI brand market share increased from 3% to 10% among mobile phones. During the 4th quarter of 2014 the share increased to 15%. This growth gave the opportunity to be in the third place of a leadership race. KENEKSI continued its growth on the Belarusian market and in the first and second quarter of 2015 took second place (almost caught up with the market leader – Nokia). Thanks to customers` ambitious attitude and trust at the end of July 2015 KENEKSI brand took first place in sales of mobile phones in the Republic of Belarus.